There is no doubt that virtual events are here to stay. Even when consumer confidence comes back, vaccines are rolled out and people start travelling around again, having a virtual element to a live in-person event will become the norm. But if we look back at the year and assess how things went, what would we change?
How did organisers deal with the new challenges they faced? What were the biggest lessons learnt? And what can we do better in 2021?
EventTech Talk spoke to some of the industry’s well-known virtual event experts to find out more about their views on the event landscape this year – including what went well, what didn’t and what they think will be the biggest trends over the coming year.