How to Organise a Conference: Step-By-Step Guide
GOALS, THEME/TOPICS, TIMEPATH AND SET DATES
Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees?
The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that.
For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.”
The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags to printing your posters, brochures, and other collateral.
POST- CONFERENCE REPORT
Take a moment to savour that post-conference feeling. It’s nice, isn’t it? Now it’s all over, save for the post-game analysis... A post-conference report is an important summary of the whole event that pulls out the most relevant post-event statistics and data on any key goals or recommendations for your future events. That’s why it’s essential to write an event report after the event concludes.